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Mellow Yellow Fellow

  • Ezra Gordon @diefordior
  • Mar 20, 2018
  • 1 min read

After the success of their event Night Show, Kaapstad homies Patrick and Joniblud had us hyped over their OH OK Worldwide launch last year, releasing some of the freshest shit we've seen to date. The drop consisted of mostly aesthetically colourful pieces, the main source of colourful inspiration being predominantly orange. With a stand-out colour and good quality merchandise the homies quickly submerged amongst Cape Town's fashion culture as a label to watch, bridging a path of their own and earning the respect of some of the city's most sort after appeal as not only one of the Cape's most successful DJ duos, but also a place amongst the most accessibly exclusive brands to date.

Their summer collection lookbook is a uniquely expressive take on conceptualizing sunshine, warmth, and happiness, hence the name "Mellow Yellow" as the look book's title; didn't disappoint. A brand made for millennials, by millennials, they stand to bridge a path for their fellow creatives and never fail to set the bar for inspiration.

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