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Levi's x Air Jordan IV

  • Ezra Gordon @diefordior
  • Jun 17, 2018
  • 2 min read

Levi's Strauss, easily recognised as the world's most celebrated denim manufacturer and Air Jordan, comfortably one of Nike's most glorified collaborative offerings since the brand's launch in 1964 have merged. Shaking hands in a collective effort to release a follow up on both company's previously unprecedented collaboration we saw earlier in January this year. The follow-up will see the release of two new colourways. The renowned Jumpman branding now dripping in Levi's finest quality denim. In a patch-work-like styled design with the prestigiously clean, winning Jordan 4's silhouette featuring a Black and White Denim reconstruction, presented with a gum rubber sole and concluding with a crisp Levi’s x Air Jordan gum rubber tongue. With pristine consciousness to the conventional detail within every offering of this capsule this Levi’s x Jordan 4 collaboration comes as easily appealing to the eye. Providing contrast from every side of the sneaker, while also including new matching colourways to each of the sneakers in the form of the reversible trucker jacket we saw released as part of the previous Levi's x Jordan 4 collaborative effort. A salute drawing inspiration from the Air Jordan vintage flight suit. The originally released indigo design, will now consist soley of denim wash and red nylon materials still sporting the classic Jumpman logo embroidered on the rear end of the jacket and Levi branding on it's front pocket. Releasing this June, the capsule presents as a definite highlight to a busy year of drop after drop. A reminder of just as to why these two brand's are respected as some of the biggest names in fashion; highlighting both brand's establishment of growth in relevance and a importance in pop-culture fashion.

The Levi's x Air Jordan IV Collaborative Capsule is due for release on the 20th of June at selected retailers.

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